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théden

Tea as an emotional refuge — an independent tea-blending brand
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The Kitsch Niche, Between Fine Arts and Handicraft

An examination of Lee Kwang-Ho’s practice at the intersection of fine art, craft, and design, exploring materiality, manual labor, and the shifting role of the viewer.
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The Era of Tumult Depicted by the Body

A reflection on Lee Kun-Yong’s body-centered practice, tracing how performance, space, history, and social upheaval shaped his artistic language.
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Cosmelab’s Berrisom Bets on Daiso to Take ‘Tattoo Makeup’ Mainstream, Build Export Springboard

Cosmelab’s Berrisom is using Daiso to bring its long-wear “tattoo makeup” to a broader audience, turning mass-market retail into both a brand-building platform and a springboard for global expansion.
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Hanwha Asset Management’s EVP Youngjin Choi: “Korea’s Edge Isn’t One Industry — It’s the Ability to Connect Them”

Hanwha Asset Management EVP Youngjin Choi explains that Korea’s strategic edge lies not in a single industry, but in connecting semiconductors, energy, defense, shipbuilding, and advanced manufacturing into a resilient global value chain.
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Beyond Ramyeon: Korea’s Hidden Noodle Champion Bets on Premium Frozen — at Home and Abroad

NoodleLovers is betting on premium frozen noodles to turn decades of behind-the-scenes manufacturing expertise into a consumer brand—and broaden K-food’s global noodle story beyond ramyeon.