Experience
théden
Founder & Creative Director
Seoul, South Korea | 2026–Present
Independent tea brand focused on contemporary tea culture and sensory experience. Responsible for brand strategy, tea blending and product development, creative direction, editorial content, and go-to-market planning.
BCC Global
Sales & Marketing Manager
Seoul, South Korea | 2024–2026
Cross-border research and client strategy across Korean, Chinese, and international markets, with responsibilities spanning project scoping, client and account management, expert-led research coordination, editorial content, and bilingual communication.
Leeahn Gallery
Art Curator
Seoul, South Korea | 2022–2023
Contemporary art research, exhibition and artist writing, bilingual editorial materials, artist communication, and exhibition-related projects.
Education
The University of Hong Kong
Journalism and Media Studies (Bachelor’s degree)
Art History (Bachelor’s degree)
Hong Kong
Sciences Po
Exchange Programme
Paris, France
Selected Qualifications
Tea Sommelier Certification
Korea | 2025
Tea Blending Certification
Korea | 2025
Areas of Practice
- Editorial Writing & Storytelling
- Research & Insight Development
- Brand Narrative & Content Strategy
- Korean–English Localization & Editorial Adaptation
- Art & Cultural Research
- Interviewing & Cross-border Communication
Languages
Korean — Native
English — Full professional proficiency
Based in
Seoul, South Korea & Tokyo, Japan
Available for remote and international projects